Privacy Policy

Last updated: January 1, 2023



This Privacy Policy explains how Isuzu North America Corporation and its subsidiaries ("Isuzu", "we" or "us") collect, use, and share information about you when you access or use our websites, mobile applications, and other online products and services that link to this Privacy Policy (collectively, the "Services"), request a quote, contact our customer service team, engage with us on social media, or otherwise interact with us.

This Privacy Policy does not apply to:

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review this Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.


We collect information about you from different sources and in various ways:

Information You Provide to Us
We collect information you provide directly to us. For example, we collect information when you create an account, get a quote, request information, communicate with us via third-party platforms, request customer support, or otherwise communicate with us. The types of information we may collect include your name, email address, postal address, telephone number, fax number, credit card information, unique identification numbers associated with you (such as a social security number when a dealership employee registers for an incentive program), VIN and serial numbers, and any other information you choose to provide. When you create an account, we collect passwords and answers to security questions and may collect additional information including your age and gender. When you communicate with us, we may collect your communications, such as emails, customer service requests, survey responses, or social media posts or messages.

Information From Your Devices
When you access or use our websites and online services, we automatically collect information about your activities, including:

Information From Your Vehicle
Isuzu vehicles have systems that record data about how the vehicle is performing, how it is driven, where it is located, and the environment in which it is driven. When you visit a dealer, we may receive information about your vehicle, its components and parts, including their status and performance, and diagnostics of vehicle systems and other information about how the vehicle is performing.

Information We Collect from Other Sources
We also obtain information from other sources. For example, we may obtain information from affiliated companies; from service providers and other third parties; and from publicly-available sources. When you purchase a product or obtain warranty or other service from one of our dealers, distributors or service facilities, the dealer, distributor or service facility may share information with us about you, your purchase, or your service event, such as your name, address, VIN, serial number, purchase date, as well as service and repair information such as visit details, service details, recall repairs, repair order details and warranty and service plan information. We may combine this information with other information we collect from you or other sources.

Information We Derive
We may derive information or draw inferences about you based on the information we or our partners collect. For example, we may make inferences about your location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.


We may use the information we collect for a variety of purposes, such as to:


We may share information as follows or as otherwise described in this Privacy Policy:


We will keep the personal information we collect from you for as long as necessary or appropriate to carry out the purposes set forth in this Privacy Policy or any other notice provided at the time of data collection, such as fulfilling requests and obligations related to your employment, maintaining records related to your employment, supporting our business functions and operations, enabling us to communicate with you, and conducting research, or to satisfy our legal or contractual obligations. Where required, we will dispose of the information we collect when we no longer need it for the purposes described in this Privacy Policy or any other notice provided at the time of data collection, in accordance with our retention policies and procedures.

We typically retain each category of personal information in accordance with the following schedule:

Categories Retention Period
  1. Identifiers

Isuzu retains categories of personal information for (1) 4 years; (2) duration of employment plus 4 years; or (3) as long as it is legally required to retain the personal information, whichever is longest.

Isuzu also may retain certain personal information on archived or backup systems until deleted in accordance with Isuzu’s usual business practices.

  1. Categories of personal information described in subdivision (e) of Cal. Civ. Code Section 1798.80
  1. Protected classification characteristics under California or federal law
  1. Internet or other electronic network activity information
  1. Geolocation data
  1. Sensory data
  1. Professional or employment-related information
  1. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99))
  1. Inferences drawn from any of the information identified
  1. Sensitive personal information


We may allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile applications. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information may be used by Isuzu and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests in our Services and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit Your device may also include a feature ("Limit Ad Tracking" on iOS or "Opt Out of Interest-Based Ads" or "Opt Out of Ads Personalization" on Android) that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes.

We may provide links to third-party websites, services, and applications, such as dealers, distributors, service providers and third parties that are not operated or controlled by Isuzu. This Privacy Policy does not apply to third-party services, and we cannot take responsibility for the content, privacy policies, or practices of third-party services. We encourage you to review the privacy policies of any third-party service before providing any information to or through them.


Account Information
You may update or correct certain information you provide to us at any time by logging into your account or contacting us as set forth in the CONTACT US section below. If you have an account that you wish to deactivate, please contact us as set forth in the CONTACT US section below, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you.

Location Information
When you first launch any of our mobile device applications that collect precise location information, you will be asked to consent to the application's collection of this information. If you initially consent to our collection of this location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. If you do so, certain features of our mobile device applications may no longer function properly. You may also stop our collection of this location information by following the standard uninstall process to remove our mobile applications from your device.

Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as "pixel tags" or "clear GIFs") are electronic images that may be used in our Services or emails and help deliver cookies, count visits, and understand usage and campaign effectiveness. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Services.

Promotional Communications
You may opt out of receiving promotional emails, postal mail, or phone calls from Isuzu by following the instructions in those communications or by contacting us using a method in the CONTACT US section below. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.


This section provides information for California residents about their rights under California law, including the California Consumer Privacy Act ("CCPA") and the California Shine the Light law.

California Consumer Privacy Act
In the preceding 12 months, we have collected the following categories of personal information:

Categories Examples Collected? Disclosed for Business Purposes?
  1. Identifiers
A real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers. Yes Yes
  1. Categories of personal information described in subdivision (e) of Cal. Civ. Code Section 1798.80
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. Yes Yes
  1. Protected classification characteristics under California or federal law
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). Yes Yes
  1. Commercial Information
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. Yes Yes
  1. Biometric information
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, face prints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. No No
  1. Internet or other electronic network activity informatio
Browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement. Yes Yes
  1. Geolocation data
Physical location or movements. Yes Yes
  1. Sensory data
Audio, electronic, visual, thermal, olfactory, or similar information. Yes Yes
  1. Professional or employment-related information
Current or past job history or performance evaluations. Yes Yes
  1. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99))
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. Yes No
  1. Inferences drawn from any of the information identified
Inferences drawn to create a profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. Yes Yes
  1. Sensitive personal information
Nonpublic personal information that reveals: a person’s social security, driver's license, state identification card, or passport number; a person’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; a person’s precise geolocation; a person’s racial or ethnic, origin, religious or philosophical beliefs, or union membership; the contents of a person’s mail, email, and text messages (unless the business is the intended recipient); or a person’s genetic data. Yes Yes
Biometric information when processed for the purpose of uniquely identifying a person. No No
Personal information collected and analyzed concerning a person’s health. No No
Personal information collected and analyzed concerning a person’s sex life or sexual orientation. No No

For examples of the precise data points we collect and the categories of sources of such collection, please see COLLECTION OF INFORMATION section above. We collect personal information for the business and commercial purposes described in USE OF INFORMATION section above.

In the preceding 12 months, we have disclosed personal information for business or commercial purposes to the following categories of recipients:

California law requires that we provide transparency about personal information we "sell," which for the purposes of the CCPA, broadly means scenarios in which Isuzu has shared personal information with third parties in exchange for valuable consideration. In the preceding 12 months, we have "sold" the following categories of personal information for business or commercial purposes to the following categories of third parties:

Category of Personal Information Categories of Third Parties
  1. Identifiers
To dealers and distributors for marketing purposes, to finance companies, and other third parties in order to receive certain services or benefits from them
  1. Any categories of personal information described in subdivision (e) of Section 1798.80
  1. Characteristics of protected classifications under California or federal law
  1. Commercial information
  1. Inferences
  1. Sensitive Personal Information

California residents have the right to opt out of these sales at any time by submitting your request here or clicking on the "Do Not Sell or Share My Personal Information" button. Once we have received your opt-out request, your opt-out will apply to all personal information connected to your name, email address, and phone number including your account and any offline sale/sharing of personal information. In addition, if we receive an opt-out preference signal from your device or browser, your opt out will apply to that browser or device and, to the extent identifiable from the opt-out preference signal, all personal information connected to you including your account and any offline sale/sharing of personal information. We process all opt-out preference signals and requests in a frictionless manner, meaning that your opt-out will not affect your experience of how our products and essential services function. We will inform you if your opt-out will affect your participation in an incentive program. We do not knowingly sell personal information about consumers under the age of 16.

Subject to certain limitations, California residents have the right to:

(1)  know what personal information we have collected , including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected;
(2)  request deletion of your personal information ;
(3)  correct inaccurate personal information that we maintain ;
(4)  opt out of any "sales" or sharing of your personal information that may be occurring ;
(5)  limit use or disclosure of sensitive personal information ; and
(6)  not to be discriminated against for exercising these rights.

California residents may make these requests by contacting us by:

Your request to know, request to delete, or request to correct must (i) provide sufficient information that allows us to reasonably verify that you are the person about whom we have collected personal information, and (ii) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. To verify your request, we will ask you to provide information which we possess about you, such as a vehicle identification number. We will not be able respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. Personal information that is archived or in a backup system will be deleted or corrected when such information is restored to an active system.

We will not discriminate against you if you exercise your rights under the CCPA.

If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please contact using a method in the CONTACT US section below.

Shine the Light
California law permits California residents to request certain details about how their information is shared with third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please contact us using a method in the CONTACT US section below.


If you have any questions or concerns regarding this Privacy Policy, you may contact us:

By e-mail at:

By U.S. Mail at:
Isuzu Owner Relations 1400 S. Douglass Road, Suite 100 Anaheim, California 92806